Tip of the Week -Tags

This week’s Tip of the Week has to do with Client Tags. Client Tags are an important part of creating profitable marketing campaigns. Tags allow you to create marketing campaigns that focus on specific types of clients. Every client might seem different but many of them have similarities that you can use to create that perfect marketing campaign. For example, similarities such as interests, hobbies, events, lifestyle, estimated income level, employment, etc. can all be used to identify which customers a specific marketing campaign would appeal to the most.

StudioCloud provides you with intuitive, easy to use, tagging functionality that enables you to create that perfect marketing campaign for your clients. Tags also help you to effectively organize your clients to create an even more efficient studio.

To get more information regarding how to setup and use tags refer to the link below:

http://app1.studiocloud.com/support/index.php?/category/135/0/10/

StudioCloud, It’s just that easy.

Tip of the Week - Workflow

This week’s Tip of the Week is focused on increasing your studios efficiency. The key to being efficient is establishing simple and intuitive workflow processes for you and your employees.

To assist you in this, StudioCloud offers advanced workflow features in the Desktop application that allow you to easily setup and maintain your studios product and order workflow. The product workflow is the actual status of each individual product in an order while the order workflow is the status of an entire order.

To get step-by-step instructions on how to setup your studios workflow click the link below.

What is a Pipeline?
http://studiocloud.com/support/?View=entry&EntryID=105

Workflow Instructions:
http://studiocloud.com/support/?View=entry&EntryID=106

As your workflow efficiency increases your order turnaround time will decrease and you will be able to get more work done in less time.

StudioCloud, It’s just that easy.

Tip of the Week – Email Marketing Campaigns

This week’s Tip of the Week has to do with email campaigns. Email campaigns are one of the most cost effective marketing tools available to photographers. However, caution should be used not to send too many emails to a client or to have an email message be too generic.

To help you avoid sending generic emails, StudioCloud allows you to create marketing campaigns based upon session types, dates, tags, relationships, organizations, and numerous other criteria. By utilizing StudioCloud’s email marketing tools you will be able to craft a custom message for a specific group of clients. Not only will StudioCloud let you create email marketing campaigns but it will also send those emails out for you.

Marketing just got a lot easier.

To get step-by-step instructions on how to create an email marketing campaign click the link below

http://studiocloud.com/support/?View=entry&EntryID=101

StudioCloud, It’s just that easy.