(1) Be Social
If you haven't jumped on the social networking bandwagon yet, it may just leave without you. There are many benefits that come from creating a Facebook page
, Twitter account, or even a blog. The largest benefit is that social networking is 100% free
. You don't have to pay a single dime to market your business around the world. Not only will you save money, but you will provide your clients an easy way to track what your business is up to. Just remember to periodically update your social networking sites.
(2) Start an E-mail Newsletter
If you have thousands of clients in your StudioCloud
database, you can easily export their information
including their email addresses to create an email marketing campaign. StudioCloud prefers and recommends MailChimp. MailChimp is an easy-to-use and free way to send out emails to your clients using MailChimp's web-based software. You can create your own unique template, or choose from their predesigned templates. You can even schedule a time for when your marketing campaign will be delivered, which can save you time and energy
(3) Market to your Target Demographic
A demographic is a group of people who share common statistics like age, race, gender, location, etc. Make sure you know your target demographic
before you begin marketing your company. Many new and small business owners will market to everyone in their local community. Find out your target demographic by analyzing the products and services you offer and see if they match the goals and interests of the people living in your community. You can also keep track of your demographic by adding tags
to each client in your StudioCloud database. If you need to see how many clients are in each tag, simply go to Settings>>Manage Tags. This feature will help you determine who to market to
in your target demographic.
(4) Keep in Touch
Did you know that it costs less to retain customers than to find new ones? If your customer base has been on the decline, we recommend to keep in touch with your clients. Send them a quick email, give them a brief call, mail out a postcard, or even send them a text message. Letting your customers know that you've been thinking about them will make them feel valued, appreciated, and special.
(5) Be Nice
People want to associate with others who are happy. When you first meet with new clients, be postive and upbeat
. Avoid negative topics like local gossip and banter. Focus on their needs
as a person and a client. If they can see that you genuinely care for their well-being as their photographer, they're more likely to refer you to their friends and family
Of course, there are countless of other ways to market your business.
What suggestions do you have for others as they learn how to market their business?
We'd love to hear from you! Leave a comment below!